Speaker: Professor Sheng Shibin
Time:May 24, 3 pm
Location: Main Building 422
Speaker Profile: Dr. Sheng Shibin is a professor of marketing at the University of Alabama in Birmingham, USA.Dr. Sheng graduated from Tsinghua University with a bachelor’s degree and received his Ph.D. in Marketing from Virginia Tech University. Professor Sheng's research focuses on marketing strategies, marketing channels, and institutional environments in emerging economies.Professor Sheng has published more than 30 academic papers in international mainstream journals of marketing and management, including Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Operations Management, International Journal of Research in Marketing, Industrial Marketing Management, Journal of Business Research, Marketing Letters and other journals.Professor Sheng has won the Best Paper Award at the International Academic Conferences.Dr. Sheng is currently a member of the editorial board of several international academic journals.
Introduction: Despite increasing attention to types of entrepreneurial efforts, few studies explore their personal determinants or impacts on entrepreneurial performance. Drawing on institutional theory and entrepreneurship literature, this article examines the impacts of individual social ties on two types of entrepreneurial efforts, their relationship With entrepreneurial performance, and the contingent effects of the institutional environment. Archival data sets reveal that both business and political ties increase opportunity-based entrepreneurship, and business ties reduce, above political ties have no effect on, necessity-based entrepreneurship. Positively to entrepreneurial performance; the latter shows a negative link, and both relationships depend on the institutional environment, in terms of policy transparency and fiscal transparency. These findings offer nuanced insights for literature and managerial practice.
(Hosted by: Marketing Department, Research and Academic Exchange Center)